Privacy Policy

Last Updated: July 2026
TradeVantage Consulting Ltd (“TradeVantage Consulting”, “we”, “our”, or “us”) is committed to protecting the privacy and security of individuals who visit our website and engage with our services. This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website or interact with us.

1. Who We Are

TradeVantage Consulting Ltd is a management consulting and capability development firm specializing in Sales Excellence, Trade & Channel Excellence, Commercial Capability Development, Leadership Coaching, Commercial Transformation, and Commercial Capability Building.
Our website serves as a platform to share information about our services, thought leadership, insights, and professional expertise.

2. Information We Collect

We may collect information that you voluntarily provide when interacting with our website, including your full name, email address, telephone number, company name, job title, country or location, and information contained in enquiries or messages submitted to us.
We may also collect certain technical information, including IP address, browser type, device type, operating system, website usage data, pages visited, and date and time of website visits. This information helps us improve website performance and user experience.

3. How We Use Your Information

We use personal information for legitimate business purposes, including responding to enquiries, providing requested information, communicating about our services, scheduling meetings and consultations, sharing thought leadership content, improving website functionality, conducting website analytics, managing professional relationships, and complying with legal and regulatory obligations.

We do not sell personal information to third parties.

4. Lawful Basis for Processing

Where applicable, we process personal information on one or more of the following grounds: your consent, performance of a contract, compliance with legal obligations, and legitimate business interests.

Our legitimate interests include operating, improving, protecting, and promoting our professional services.

5. Marketing Communications

From time to time, we may send articles, insights, thought leadership publications, event invitations, or service updates.
You may opt out of receiving such communications at any time by contacting us or using the unsubscribe option provided in communications where applicable.

6. Cookies and Analytics

Our website may use cookies and related technologies to understand website usage, improve user experience, measure website performance, support website security, and analyze visitor trends.

Cookies are small data files placed on your device. You may configure your browser settings to decline or manage cookies, although some website functionality may be affected.

7. Disclosure of Information

We do not sell or rent personal information. We may share personal information with professional service providers, including website hosting providers, technology service providers, email communication platforms, and analytics providers.

We may also disclose information where required by law, court order, regulatory obligation, or where necessary to protect our rights, property, security, or professional interests. All such disclosures will be limited to what is reasonably necessary.

8. International Data Transfers

Given the international nature of business and technology services, personal information may occasionally be processed or stored outside your country of residence.

Where such transfers occur, we will take reasonable steps to ensure appropriate safeguards are maintained.

9. Data Security

TradeVantage Consulting takes reasonable technical, administrative, and organizational measures to protect personal information from unauthorized access, disclosure, misuse, alteration, loss, and destruction.

While we strive to protect all information, no internet transmission or electronic storage system can be guaranteed as completely secure.

10. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes outlined in this Policy, meet legal obligations, resolve disputes, maintain business records, and enforce agreements.

When information is no longer required, we will take reasonable steps to securely delete or anonymize it.

11. Your Rights

Subject to applicable law, you may have rights to access personal information we hold about you, request correction of inaccurate or incomplete information, request deletion of information where retention is no longer necessary, request restriction of certain processing activities, object to processing based on legitimate interests, and withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details provided below.

12. Third-Party Websites

Our website may contain links to third-party websites. TradeVantage Consulting is not responsible for the privacy practices, security, content, or policies of external websites.

Visitors are encouraged to review the privacy policies of those websites separately.

13. Children's Privacy

Our website and services are intended for business and professional audiences. We do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child without appropriate authorization, we will take reasonable steps to remove such information.

14. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in law, business developments, technology changes, or service enhancements.

Updated versions will be published on this page together with the effective date.

15. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise any data privacy rights, please contact TradeVantage Consulting Ltd, Sales, Trade & Commercial Excellence.

Email: info@tradevantageconsulting.com | Location: Accra, Ghana